UI/UX Designer

Reports to: Manager, Design Services

The UI/UX Designer is responsible for logically visualizing complex systems and user interaction flows; building, prototyping, and continually evolving websites and applications from concept to completion.

Main Function of the Job:

As a UI/UX Designer,

Concept Development:

• Convey concepts through sketches, flows, wireframes, clickable prototypes, etc.
• Translate business requirements and user needs into tangible interaction designs through detailed user flows, wireframes, and low-fidelity prototypes.
• Define innovative user interfaces and interaction rules that enhance user productivity and satisfaction.

User-Centric Design:

• Plan and conduct user research, user testing, and other activities to bring user feedback into the product design process.
• Develop and maintain design mockups, usage scenarios, prototype specifications, navigation maps, and other design documents.

Design & Prototyping:

• Create rapid prototypes and mockups for user testing and development.
• Utilize tools like Figma and Hotjar to craft intuitive designs, analyze user behavior, and iterate on solutions.

SEO-Driven UX:

• Design user experiences with SEO best practices in mind, ensuring smooth navigation, logical content hierarchy, and mobile-first optimization for better search engine visibility.

Innovation and Trends:

• Stay abreast of innovations in UI/UX best practices, interaction design trends and patterns, and tools/topics relevant to the UX community.
• Continuously learn and demonstrate competencies in modern design systems, technologies, products, and solutions.

Collaboration & Brand Alignment:

• Work with stakeholders, the Design and Brand Managers to streamline processes, workflows, and templates in support of lean and agile methodologies.
• Ensure designs are highly engaging, detail-oriented, and in line with brand attributes.
• Coordinate with internal and external teams to meet deadlines in a collaborative environment.

General Responsibilities:

• Deliver excellent communication and coordination with internal and external stakeholders.
• Adapt to new projects or work as required to fulfill job responsibilities.
• This is not an exhaustive list but provides an indication of the various tasks involved in the role.