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Many people when they begin to blog simply write about what they want to say as opposed to what the audience wants to hear.

So now that I have your attention, what you are about to read has nothing to do with the title of this article, in fact what the title does is prove how bold blog titles need to be to grab the audience's attention.

It is important to realise that blogging is becoming more popular within companies and so is a fairly new skill that employers look for when hiring. That said, few people are told how to blog or receive formal training. In order to create a successful blog good planning needs to take place.  Failure to blog consistently can damage a company's reputation online and even impact their website's SEO ranking.  So with this in mind, I have listed some golden blogging rules:

Say something which no one has ever said before.

Tell a story – All blogs should have a clear beginning, middle and end.

Use images! – There is a reason why Facebook is considered to be one huge photo sharing service. People love pictures and have an extremely short attention span.  

The title need to grab attention.

Don’t simply 'tell' you need to show.

Please refrain from ranting on!

Before you begin to write any blog you should ask yourself these simple questions:

1.     Who is your target audience?
2.     What is it that you want to tell them?
3.     Are you actively interested and are reading other blogs on that topic?
4.     Can you entrust to blogging at least two or three times per week?
5.     Are you wanting to blog because it is fun or are you looking for a challenge?
6.     In one year from now will you still be blogging?

I hate to break it to you but the majority of blogs out there just don’t make it. The worst thing which many businesses do is begin a steady blog with your readers and then just fizzle out and stop.

It is important to realise that your brand is what people read about and talk about online. You have to decide if you want to be a part of determining that conversation around your company or not… the choice is yours!